What IS a brand and WHY should you live it?
Some people think a brand is simply a logo.
While that’s part of it – there’s so much more to it than that!
- the experience clients have when they work with you
- the feelings people have while they interact with your products
- who you are and your inherent personality traits
- little things that make you memorable
- personal touches that are yours alone
“Living Your Brand” is a new series here on the blog that will help you effortlessly infuse more of YOU into your business and brand.
You shouldn’t have to run your business overwhelmed.
But it happens so easily, doesn’t it? You spend valuable time consuming the latest and greatest business and branding tips from brilliant internet minds.
You hop from resource to resource, books to blogs, to email subscriptions — looking for the next golden nugget that will help your business soar. You come up short on time to implement all the awesomeness you’re learning.
While there’s plenty of worth in the words of others — there’s an easier way to build your business, write your book, craft your art, and contribute to it’s success.
It’s all about living your brand authentically.
How would your business look if you ran it more on your terms and less on everyone else’s? Your ideas. Your gifts. Your charm.
Living your brand and being yourself in business — matters. It matters because without YOU, your business, products, services, or non-profit will blend into sameness. They’ll become what “everyone else is doing” instead of what you’re called to do.
Which in turn, makes it difficult to take on the projects that fill your heart and build relationships with the people you actually long to work with.
Click HERE to download a helpful worksheet that will help you put down on paper the core of who you are. If jotting ideas down is difficult, ask a trusted friend or family member to throw their two cents in.
In the next post of this series I’ll offer: a helpful list of questions, a worksheet to help you live your brand, and some real life examples of entrepreneurs who do this well.
Where do you struggle when being yourself in business?
Be brave, and let me know in the comments below!